Zee Entertainment Purchased Global Media Rights of UAE T20 League 2022
Zee Entertainment Enterprise purchased the global media rights in UAE T20 league. The Emirates Cricket Board (ECB) has signed a long-term agreement with entertainment company Zee. The upcoming UAE T20 tournament will be broadcast worldwide on Zee Company’s linear channel and OTT platform Zee.
The Emirates Cricket Board has already decided to launch a new T20 franchise league. This league will be six-party. A total of 34 matches of the tournament will be played in the UAE.
The UAE T20 League matches will be telecast on English, Hindi and Tamil on G’s 10 linear channels. It will also be streamed live on G5 and worldwide radio. Visitors from more than 190 countries will be able to watch the upcoming tournament. Zee will engage fans through a multi-platform strategy, taking the league to more than 100 million families.
Adani Sports Line, Capri Global, Lancer Capital, Kolkata Knight Riders, Reliance Industries Limited and GMR Group have bought one franchise each in the UAE T20 League.
Khalid Al Jaruni, chairman of the UAE T20 League, said:
There is nothing more satisfying than having a credible broadcasting proprietor like Zee in the league. We are very confident that Zee has the potential to take our league to unparalleled levels. ”
Rahul Johri, South Asia President, Zee Entertainment Enterprise Limited said,
“We are delighted to be the official global media proprietor of the UAE T20 League. We believe that this league is already attracting worldwide, the biggest cricket stars and franchises, will provide great cricket and entertainment for spectators from all over the world. Zee is committed to using the power of its platform to bring this league to the spectators in India and around the world.
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